Grow & invest
Why most new investors fail — and how to avoid it
The mistakes that keep showing up in the data, from people who've seen both sides.
New investors don't usually fail because they're stupid. They fail because they're human — impatient, overconfident after one win, and allergic to boring diversification.
The repeats
- Chasing last year's top fund after the headline.
- Concentrating in one stock because you use the product.
- Trading on tips without knowing fees or tax.
- Stopping contributions when markets fall — the opposite of what works.
A steadier default
For most salary earners: regular contributions, broad exposure, time in market, and a number you can stick to when headlines get loud. Excitement is optional. Consistency isn't.
